top of page
IMG_4402.heic

Elevate your look. Protect your wealth. Stay Level Headed

The Silver Standard

Did you know that in 1933, the U.S. government outlawed private ownership of gold, requiring citizens to exchange it for fiat currency—paper money with no intrinsic value? While silver remained legal to own, the government removed it from coins in 1965, signaling the shift away from hard currencies.
Since the creation of the Federal Reserve in 1913, the U.S. dollar has lost over 97% of its purchasing power. In recent years, inflation has surged, averaging 8–10% annually in 2022 and 2023. Even the S&P 500, which has historically returned 10–13% annually, barely outpaces this level of inflation, making it harder to preserve wealth.
This is why I’ve decided to include something meaningful in our pomades: silver coins. One out of every 50 containers will hold a 1-ounce silver coin, a symbol of hard money and a reminder of the importance of preserving real, tangible value. By doing this, I hope to spread awareness of why hard currencies matter and encourage others to think critically about the money they use every day.
Join us in keeping the silver standard alive—one pomade at a time.

-Shane Johnson (Founder)

bottom of page